When you decide to open your own business, there are many more important decisions to follow that will play a big role in whether or not you are successful. One of most consequential of those decisions is going to be your location.
Aside from obvious factors like cost and size, there are many other considerations you’ll need to make when choosing a property for your business. Let’s take a look at which ones are going to have the biggest impact on your company’s growth and success.
1) Accessibility
If it’s hard for people to physically get to your business, they’re far less likely to make the effort to go. Your building, therefore, must be easily accessible to customers, employees, and vendors for deliveries. Look for locations near major roads and highways (that are easier to turn into) and with ample parking.
2) Foot Traffic
When choosing a commercial location, think about what level of foot traffic will be ideal for your business. For example, if you’re in the retail or restaurant industries, you want to be in an area with higher foot traffic. This will boost your exposure and expand your reach to potential customers. However, if you’re establishing an administrative office, law or medical practice, or other business that prioritizes confidentiality or a quiet environment, you may want to limit your search to lower traffic areas.
3) Competition
Your physical proximity to other businesses will have a significant effect on the demographics of area foot traffic and how successful you are within them. You want to avoid properties surrounded by businesses that are competing with you in the same market. Unless you have something especially unique that will make you stand out, too much nearby competition gives potential customers too many chances not to choose you.
Proximity to certain other types of businesses, however, can be mutually beneficial. For example, opening a restaurant near a movie theater is likely to attract more people to your location and drive more business to both of you (who doesn’t love dinner and a movie?).
Are you still searching for the perfect property to establish your business in Oklahoma or Kansas? Smith & Co. Auction & Realty can help!
We are constantly running auctions for commercial properties in prime locations that are ripe and ready for you to transform. We also have a team of licensed real estate agents who are more than qualified and willing to help you find the right commercial property to fit your business needs in your desired locale.
Give us a call at 580-254-3975 today to get started on your search!
