Holding an auction can be a great way to sell all kinds of things, from homes to antiques to farm equipment and more. To have a successful auction, you’ll want to go through a reputable company. But how do you know what to look for?
Here are some top tips for choosing the right auction company:
Experience
You’ll want to make sure the company has a strong history of holding auctions. Find out how many they’ve held, and how long they’ve been in business. Also make sure they belong to accredited organizations like the National Auctioneers Association. While you might save money going with a newer company with less experience, you might not be able to sell your items for as much as they’re worth, or even at all. Smith & Co has been in the auction industry for over twenty years, selling everything from farm machinery to ranches in the northwest Oklahoma area, so you can trust that we have the necessary experience to hold a successful auction.
Resources
Many people don’t realize how much is involved beyond the auction itself. You’ll need to be set up with attorneys and lending agencies to help finalize the deal, and good auction companies will do this for you. If issues arise after the auction, you’ll want the auction company you worked with to be able to step in and help.
Marketing
Leading up to the auction, a good auction company will start creating buzz about your items. They should be transparent about their marketing plans and their strategy for getting the most people to attend the auction as possible. Make sure the plan isn’t one-note: a good marketing plan will be a diverse one with outreach on various platforms.
Contact Smith & Co. today and let us help you with your next auction! We are always available to offer personal help to some of the biggest decisions you will make in your life!
